Former Big Brother Naija star Tacha has stirred conversations with her candid remarks on the realities of influencer culture in Nigeria. Speaking during an interview with UK-based media personality Madame Joyce, Tacha addressed the societal pressures, financial challenges, and harsh realities that public figures face in the Nigerian entertainment and influencer industry.
Tacha revealed her understanding of why some women turn to wealthy individuals for financial support, especially in an environment where influencers are often underpaid. She noted that many public figures feel compelled to maintain a luxurious image, which is frequently expected by fans and brands alike.
“The thing with Naija is, when you now want to follow the men that will give you in excess, then you have to be on all of the blogs—‘oh, you’re following this and that man.’ But you expect public figures to look good while your brands are not paying well. What do you expect?” she said.
When asked about the prevalence of women earning money from such arrangements, Tacha refrained from passing judgment. She emphasized that financial stability and societal expectations often drive these choices.
“Yes! Some girls are making their money from following men. I don’t know the percentage, but I’m not going to blame anybody for nothing, because, at the end of the day, you need to look good,” Tacha explained.
Challenges in the Influencer Industry
Tacha also shed light on the declining compensation for influencers in Nigeria, describing it as one of the reasons for her relocation to the UK. She shared her frustration with the industry’s lack of proper financial rewards, citing instances where influencers are offered deals that fall far short of their worth.
“With the influencing scene in Nigeria, it just looks so beautiful. But behind the scenes, it’s not as beautiful as it seems. The money is nothing to write home about. Imagine wanting to pay you N6m, that’s around $3,000, for six months to influence and post two videos a month?”
Despite moving to the UK, Tacha remains open to Nigerian deals but only if the financial terms meet her standards.
“I have conquered the whole of the Nigerian market. For me, being in the UK, I am already representing Nigeria. Relocating to the UK doesn’t mean I won’t do Naija deals. If you reach out to me and the money is good, fine—why not? I will be there, yeah,” she stated.
Fan Reactions
Tacha’s revelations have sparked debates on social media, with many commending her honesty about the challenges influencers face. Her comments have also reignited discussions about the expectations placed on public figures and the financial realities behind the glamorized influencer lifestyle.
By addressing these issues openly, Tacha has once again proven herself to be a voice for transparency in the entertainment industry, shedding light on the complexities of navigating the influencer world in Nigeria.